British Airways today announced a three-day special scheme under which it is offering economy class return trip tickets to London at a starting price of Rs 53,542. It is also offering business class return trip tickets to London starting at Rs 1,45,517. "The offer is valid for sale period, February 2-4 and for outbound travel period until June 30, 2016," the airline said in a statement. The offer is valid on flights booked from Mumbai, Delhi, Bengaluru, Chennai and Hyderabad. The scheme is part of the company's new brand campaign, a short film titled 'Fuelled by Love', inspired by a real-life experience of a British Airways cabin crew member. "India is British Airways' second largest market outside the UK and after the US. Through this film and the brand campaign, we want to show the actual experiences of our cabin crew members serving customers on our India routes," British Airways' South Asia Regional Commercial Manager Moran Birger said. "Many of them have shared stories of how care and thought that goes into every part of their journey have helped them connect with our customers and provide a more personal service," he added. British Airways currently operates 49 flights a week from London, Heathrow to five Indian cities - New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad.