The latest video content for OLX, India’s largest marketplace for used goods, is an emotional love story about selfless love and it exemplifies some of the most heart-warming aspects of a relationship.
Produced by Qyuki Digital, the video has been trending across social media sites with never seen before levels of engagement. Designed as a digital only film, the film is a great example of digital content where the “story” is the real hero and the brand, a facilitator.
The film traces the journey of a young couple in love, a photographer and a painter, who place their own happiness second to that of their partner. National Award Winning Qyuki creator duo, Devyanshu and Satyanshu Singh, have worked on this project for the OLX brand.
Gaurav Mehta, Chief Marketing Officer, OLX.in, said, “Video is a great medium for storytelling. This film in particular is inspired by a timeless classic that we’ve tried to narrate in our own words with the help of some fantastic poetry. We always had a lot of faith in this story, but we’ve been overwhelmed by the response this film has received so far. We truly believe that OLX is an enabler of little joys for its users, which we’ve tried to depict in the film. It feels great to know that it has resonated with digital audiences from different walks of life.”
The film conveys the brand message rather convincingly as a selfless love story can be anyone’s real story. Its innocence and freshness appeals to most and garnered several accolades from agencies and advertising community.
Said Sagar Gokhale, Network Head, Qyuki Digital Media, “At Qyuki we create opportunities for brands to tell stories differently. Our aim is to build bonds between artists who create great content and brands that can use that talent to connect with their customers. OLX shared the same conviction as us and we came together to create ‘The Story Of Selfless Love’. This story is not an ad film but is content marketing in its purest form. On this particular project we connected Qyuki’s creative duo Satyanshu and Devanshu Singh, who have a National Award to their name (film Tamaash), with the brand and succeeded in reaching out to the right audience with the help of our technology and audience insights.”