BMW will start producing the 8 Series in 2018

By: | Published: May 15, 2017 3:00 AM

Will compete with Mercedes-Benz S-Class coupé and Bentley Continental GT.

The teaser image of the 8 Series released by BMW.

Last week, BMW released a teaser image of the upcoming 8 Series. The Mercedes-Benz S-Class coupé and Bentley Continental GT rival will be previewed as a concept at the 2017 Concorso d’Eleganza Villa d’Este—perhaps the most significant of all events celebrating the mystique of historic cars—that is scheduled to take place from May 26-28 at Cernobbio, a town on the Italy-Switzerland border.

According to a Bloomberg report, the sporty 8 Series two-door car is set to hit dealerships next year and will compete with Mercedes-Benz’s S-Class coupé that’s priced at around 100,000 euros ($110,000). “BMW is plotting the revival of a high-end coupé to claw back market share lost to arch-rival Mercedes, part of a model blitz that BMW is billing as the biggest in its history,” the report said.

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The original 8 Series was built from 1989 to 1999 as a two-door coupé. By reviving it, BMW is betting that high-end customers will warm up to a model that it discontinued amid faltering sales.

It’s unlikely to be launched in India any time soon.

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