Bharti Airtel looks to spread Internet literacy in India

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New Delhi | December 12, 2014 5:05 PM

Bharti Airtel's first-of-its-kind awareness drive, ‘Each One, Teach One Day’, aimed at introducing millions...

Bharti Airtel’s first-of-its-kind awareness drive, ‘Each One, Teach One Day’, aimed at introducing millions of Indians to the Internet.

Through its ‘Each One, Teach One Day’ initiative, telecom service provider Bharti Airtel is aiming at driving internet literacy in India and contributing to the larger digital inclusion agenda of teh nation.

As part of this campaign, Airtel’s network of 1.4 million retailers, 20,000 on-the-field executives and 15,000 employees across a total of around 1,800 towns pledged their support to the cause, and act as the spearhead of this movement as ‘Internet ambassadors’ by dedicating one entire day to make people internet literate.

“According to estimates, India is the third largest in the world when it comes to internet subscribers and boasts of a whopping 250 million internet users. While the sheer scale of the market indicates growth in absolute numbers, India’s internet penetration stands as low as 25% when compared with countries like USA and China that stand at 85% and 46% respectively. Digital literacy can play a truly transformational role in enabling the lives of millions in India and help our country realise its potential towards becoming a knowledge driven economy”, said Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel.

In its previous campaign, Airtel had launched its ‘One Touch Internet’ WAP (Wireless Application Protocol) portal designed to help first-time users to discover the Internet easily and ‘see-try-buy’ a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs.

“‘One Touch Internet’ has seen tremendous response from people across the country and validated India’s deep interest in learning how to use the internet on their mobile phones. Like we saw the mobile device grow become the default way of making voice calls, we firmly believe that going ahead, more and more Indians will to enjoy their first-time internet experience on their mobile phones. We envisage an internet-empowered India in years to come and encourage every internet-aware Indian to contribute their bit to our ‘Each One Teach One’ agenda by initiating someone into the exciting world of the internet”, added Gopalan.

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