With an aim to ensure aspiring digital marketers and traditional marketing professionals are industry ready with requisite skill-sets to take on exciting digital marketing roles, Simplilearn – the largest destination for online training and professional certification courses, introduces ‘Digital Marketing Certified Associate’ (DMCA), a comprehensive digital marketing course created by a dream team of Silicon Valley digital marketing experts like Avinash Kaushik, web analytics guru, and Digital Marketing Evangelist for Google, Best Selling author Bryan Eisenberg, and President of SugarSpun Marketing, Jennifer Evans Cario.
According to industry data, digital marketing managers are paid 82% more than traditional marketing managers. The digital age has taken over traditional marketing, making online marketing more prevalent for some of the biggest Fortune 500 brands and even small-medium enterprises. In order to create future talent in this domain where the online advertising spend is expected to be 278 billion USD by 2019, Simplilearn has developed this course to ensure professionals are well equipped and certified to become a complete digital marketer.
Commenting on the course launch, Ankur Arora, Category Head at Simplilearn said – “While businesses are shifting their interest and focus towards digital over traditional marketing, there isn’t a better time than now for young and experienced professionals to work towards their digital skill-gap. Through this course, we aim to help our learners train themselves to cater to the growing industry need for skilled digital marketers. This course will serve as a comprehensive platform as it is equipped with all the elements to elevate a professional to be a smart digital marketer.”
Catering to fresh graduates, traditional sales, marketing and advertising professionals at all levels and entrepreneurs who have realized the potential of the medium, the course helps learners to be ready for the industry and be part of a high quality digital marketing team, or execute their own digital marketing campaigns. It will also prepare them for certification exams like OMCA (from OMCP®), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
DMCA has 40 hours of Instructor-led online training from digital marketing experts, 39 hours of High Quality E-learning content and 40 hours of live project work. The course has been authored by a dream team of Silicon Valley digital marketing experts including Avinash Kaushik, web analytics guru, and Digital Marketing Evangelist for Google, Best Selling author Bryan Eisenberg, and President of SugarSpun Marketing, Jennifer Evans Cario.
On completion of the training, learners will be equipped with the knowledge and skill-sets in SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc. They will be able to master and execute tools like Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
To master major domains of digital marketing and acquire hands-on skills to apply in daily business scenarios, the All-in-one Advanced Online Marketing Suite training is recommended as a next step after completing the DMCA course. Up to date and comprehensive, eight advanced short courses on SEO, Web Analytics, Social Media, Mobile Marketing Conversion Optimization and Content Marketing are designed to train an individual become a digital marketing specialist.
Powered by Market Motive, DMCA course is priced at INR 34,900 and the advanced bundle at INR 39,999.
Simplilearn is the world’s largest provider of short term certification courses that addresses unique learning needs of working professionals. Courses include a variety of topics in the business, technology and design domains, ranging from PMP to Big Data Development and Digital Marketing. With over 400 courses on offer from Simplilearn, the platform has trained over 450,000 professionals since its inception in April 2010. With its footprint in over 150 countries, Simplilearn’s patrons are assured of up-skilling and re-skilling themselves for a faster and surer career growth. Simplilearn’s course contents are recognized by over 40 certification bodies, prominent ones being PMI, Axelos, Scrum Alliance, Peoplecert, and The Open Group. For more information, visit www.simplilearn.com.