Footwear major Bata has tweaked its business growth plan to boost sales and achieve greater operational efficiency. Changing its plan of opening 100 new stores every year, it is now concentrating on growth from existing stores.
The company plans to install online kiosks in some of its major retail stores for consumers looking for ease and convenience, while it will focus on franchisee model for better market penetration into tier 3
cities, tier 4 cities and other rural areas.
“The company has changed its strategy of opening 100 plus stores every year. It is now concentrating more on achieving same store growth,” Bata India chairman Uday Khanna said during the company’s 83rd annual general meeting.
Answering queries of shareholders, Khanna said his company added only 26 new retail stores during the last financial year.
“We used to open 100 stores a year and going forward we will be opening 50-60 stores in a year. We are looking at opening franchise-based stores,” said company’s managing director and president (South Asia) Rajeev Gopalakrishnan.