“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” said an FSSAI chairperson.
Food Safety and Regulatory Authority of India officials have told The Indian Express that the instant noodles launched by Baba Ramdev’s Patanjali Ayurveda Ltd does not have the mandatory product approvals from the food regulator. However, the Patanajali Atta Noodles packets display ‘FSSAI licence number’.
“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.
When contacted, Ramdev’s spokesman S K Tijarawala said: “I am not aware of the technical details and currently there is nobody available who can give me the clarifications. I can revert tomorrow.” FSSAI sources said that noodles is not a standardised product, which means FSSAI is the sole authority mandated to grant product approval.
Patanajali Ayurved on Monday launched Atta Noodles priced at Rs 15 for a 70 gram pack, claiming it to be cheaper from competitors.