Away from hype corporates spending on mobile app development remains low

By: | Updated: June 26, 2016 2:12 PM

Mobile accounts for only 10% of overall application development budgets

Smartphones, Effect of Smart phones in our life, Effects of Smart phones on HealthThe survey focused on understanding organisation’s activities in mobile app development, covering both business-to-employee (B2E) and business-to-consumer (B2C) apps. (PTI). (Reuters)

Away from hype of mobile first or app first approach, corporates spending on the mobile app development has remain low in recent past.

According to research firm Gartner, the average proportion of the overall application development budget allocated to mobile is only 10%. This is even 2% lower from 2015 allocation.

“42% of organisations expect to increase spending on mobile app development by an average of 31% in 2016,” says Gartner survey.

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The Gartner survey of IT and business leaders responsible for mobile strategy or custom mobile app development within their organisations was conducted in September 2015 across the USA, EMEA, Latin America and Asia/Pacific.

The survey focused on understanding organisation’s activities in mobile app development, covering both business-to-employee (B2E) and business-to-consumer (B2C) apps.

The survey revealed that the majority of enterprises developing mobile apps are focused on custom mobile app development, rather than customising configurable apps or building from off-the-shelf templates.

According to Gartner, the range of mobile apps in use across the enterprise varies among user groups and lines of business in terms of the apps’ adherence to corporate and security policies.

“Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn’t yet appear to be a priority for most organisations,” said Adrian Leow, principal research analyst, Gartner.

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