Tata Motors has launched special celebration editions of a range of its vehicles that includes Safari Storme, Zest, Bolt, GenX Nano and Indigo eCS.
Tata Motors has launched special celebration editions of a range of its vehicles that includes Safari Storme, Zest, Bolt, GenX Nano and Indigo eCS. These new cars are on sale from 13th October 2015 to 15th November 2015. This celebratory scheme has been introduced by the car maker to increase the sale and to make the customers curious about the deal by stepping into the showroom.
Tata Safari Storme Celebration edition gets a kit costing Rs 34,999 for the SUV. The kit includes features like hood scoop, USB port, daytime running lights, hood deflector, portable navigation device, celebration edition body graphics and badges and door visor.
Tata Zest anniversary edition features new colors for its exteriors and wheel covers. The illuminated scuff plates, powered remote controlled rear windscreen curtain, piano black finish ORVMs, anniversary edition body graphics and badges are some other attributes for the outer part. On the interior front, special anniversary embroidery on front seats and console mounted bottle holders are to name a few. The kit is priced around Rs 15,000 and with added equipment, it becomes worth Rs 31,000.
Tata Bolt special edition will incorporate features like an illuminated scuff plate, black textured roof, C-pillar and bonnet, sporty rear boot spoiler and Celebration edition body graphics and badge. The kit is worth Rs 12,900.
Tata GenX Nano gets the celebration kit costing Rs 10,500, but the accessories added make it worth Rs 11,500. The features included in the vehicle are specially designed art leather seat covers, Celebration-type body graphics, badge and the bumper corner protector. The premium kit for the same is worth Rs 24,500 with added equipment like sunroof, celebration edition graphics & badges, specially designed seat covers and bumper corner protectors.
Tata Indigo gets the celebration kit that is worth Rs 7,000. Features for this standard kit includes new seat covers, floor mats, mud flap, drivers kit, celebration edition graphics and steering wheel cover. While in the premium kit, it receives most of the equipment that are similar to the standard kit and with new ones, it costs around Rs 16,950. The extra features other than the Standard kit include Audio system and steering wheel cover.
The company also launched a fresh 100% cash back offer on Safari, Zest, Bolt and Nano recently. It’s more like a scratch card offer with varying proportions of discounts offered on Tata Motors’ models. Only a few lucky customers get a chance to win 100% cashback coupon. The 100% cashback offer is valid till 15th November 2016 and the buyers would stand to win cashback only when its billing and booking is completed. The customers get a chance to win cashback of both 50% and 100% on different models.
Tata Motors is also offering discounts on various models. For Tata Safari Storme, GenX Nano, Tata Zest sedan and for Tata Bolt hatchback, it would be Rs 39,000, Rs 37,000, Rs 47,000 and Rs 77,000 respectively. The customers will also receive a scratch card with multiple options that would give a cash discount ranging from Rs 2000 to Rs 20,000.