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  1. Piaggio Vespa scooters now on Snapdeal; booking amount Rs 5,000

Piaggio Vespa scooters now on Snapdeal; booking amount Rs 5,000

Piaggio Vehicles has partnered with Snapdeal, to create a platform to reach out to customers in online space.

By: | New Delhi | Published: May 19, 2015 3:36 PM
piaggio vespa scooters on snapdeal

Piaggio Vehicles has partnered with Snapdeal, to create a platform to reach out to customers in online space. (Reuters)

Piaggio today announced the launch of Vespa Scooters through an exclusive online store on Snapdeal. Piaggio Vehicles has partnered with Snapdeal, to create a platform to reach out to customers in online space and showcase the entire range of Vespa scooters. Vespa scooters can now book their Vespa on a click of a button.

Snapdeal Vespa online will showcase the entire range of Vespa models and these would be available at the booking amount of Rs 5,000 – these include Vespa, VX, Vespa S and Vespa Elegante. Also, Vespa has launched a special offer for the first 100 customers of the store.

Vespa has looked to create a niche ‘premium’ category in scooters since its India launch in April 2012 and it is among the first few automobile brands to have tapped the online retail market in a bid to attract today’s internet savvy consumers.

The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time.

Sanjeev Goyle Executive Vice President – 2W Business, Piaggio India said, “From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”

The layout of the brand store has been customized to offer a similar shopping experience to the user as he/she would have while shopping at an offline store. The brand store enables Piaggio to manage their product selection, promotions and launches as per their need/requirement and basis the analytics shared by Snapdeal.

Tony Navin, Senior Vice President, Electronics and Home at Snapdeal said, “Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers.”

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  1. R
    Rashmiranjan
    Nov 17, 2016 at 6:49 pm
    The worst scooter with very bad customer service..
    Reply

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