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  1. New vehicle buyers prefer UV, mid-size cars: Study

New vehicle buyers prefer UV, mid-size cars: Study

New vehicle buyers in India are increasingly considering models in the utility vehicle and mid-size car segments, according to the JD Power 2015 India study released on Wednesday.

By: | Chennai | Published: October 1, 2015 12:28 AM

New vehicle buyers in India are increasingly considering models in the utility vehicle and mid-size car segments, according to the JD Power 2015 India study released on Wednesday. Maruti Suzuki is the most considered brand for the new vehicle buyers for 11th consecutive year, with 40% of all shoppers purchasing one of its models, it said.

During the past four years, there has been a significant shift in the type of vehicles shoppers consider purchasing away from small cars to larger models. In 2015, the percentage of new-vehicle shoppers who considered small cars during their shopping process has decreased to 45% from 65% in 2012, the study said.  Concurrently, the percentage of shoppers who consider utility vehicles and mid-size cars has increased by 12% and 7% respectively, the study pointed out.

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