On Friday, the German luxury car maker BMW launched an updated version of its 6 Series Gran Coupe in India, priced from R1.14 crore to R1.21 crore (ex-showroom, Delhi).
On Friday, the German luxury car maker BMW launched an updated version of its 6 Series Gran Coupe in India, priced from R1.14 crore to R1.21 crore (ex-showroom, Delhi). The model will come in two variants—the BMW 640d Eminence and the 640d Design Pure Experience. The company introduced the car at the preview of the BMW India Bridal Fashion Week 2015 to be held in the Capital from July 15-19.
Speaking on the occasion, BMW Group India president Philipp von Sahr said: “It is the perfect platform for the launch of the new BMW 6 Series Gran Coupe which combines luxury and immaculate design with sports performance.”
The car is available across the country as a completely built-up (CBU) unit from Friday onwards.
Powered by the TwinPower turbo diesel engine, the new 6 Series Gran Coupe delivers an output of 313 bhp. Further, the massive torque of 630 Nm is available at just 1,500-2,500 rpm, making the car reach 0-100 kmph in 5.4 seconds before touching a top speed 250 kmph. It gets an eight-speed Steptronic Sport transmission with cruise control to suit individual driving styles.
The cabin gets features such as bi-colour Nappa leather upholstery in cognac/black, ambient lighting and a sports leather steering wheel. On the outside, the car gets exclusive 19-inch alloy wheels, LED fog lights, shadow line and dark chrome exhaust pipes. The radiator grille slats, air inlet surrounds and decorative trim on the rear apron are also in dark chrome.
BMW plans to launch 15 models during this year, with four brand new models that would be imported from the company’s global centres and the rest will be relaunches.
As far as volumes are concerned, BMW used to be a market leader in the luxury car space in India before compatriot Audi and then Mercedes-Benz overtook it. Currently, it is at number three.
In the race for the number one spot, Mercedes-Benz has toppled Audi in the first quarter of 2015 with a 40% rise in sales. While Mercedes-Benz sold 3,566 units during January-March, Audi sold 3,139 units during the period. BMW hasn’t shared its sales figures for the quarter yet.
Currently, BMW India is focusing on increasing localisation content.