Mercedes Benz inaugurates Chandigarh’s largest dealership

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Chandigarh | Updated: December 6, 2014 10:34:31 PM

Mercedes-Benz India has launched the new generation C-Class in its new dealership in Chandigarh, Joshi Autozone...

The new C-Class comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technologically and also with regard to comfort and driving pleasure.The new C-Class comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technologically and also with regard to comfort and driving pleasure.

Mercedes-Benz India has launched the new generation C-Class in its new dealership in Chandigarh, Joshi Autozone, which is the largest luxury car dealership in Punjab and Chandigarh.

Deepak Joshi, Managing Director, Joshi Autozone said here that located at 84, Industrial Area, Phase II, Chandigarh the dealership is spread over 75,000 sq. ft. The state-of-art showroom has an 18 car display, along with Customer Lounge, Cafeteria Area, Children Play Area, Boutique Display, Finance & Insurance, and New Car Delivery Area which is aimed at providing a superlative luxury car ownership for customers. The Service Center features 30 service bays that will provide patrons a complete luxury ownership experience. The dealership has a qualified and experienced team of 250 personnel ensuring a hassle free and unmatched experience to the customers.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said that the new dealership is a benchmark in Mercedes-Benz’s qualitative network strategy and a result of the brand’s constant endeavor in creating unique luxury destination for its discerning customers and providing them with an unparalleled experience in modern luxury. He said that “this is the 13th outlet we have inaugurated this year, as we continue to reach closer to our customers both in metros as well in tier II and III cities. Chandigarh has been one of Mercedes-Benz’s key markets and the inauguration of this benchmark dealership reiterates our focus on the market. We are confident that Joshi Autozone will create more value for the ever increasing customer base of the Three Pointed Star in Chandigarh and adjoining markets.”

About the new launch, he said that “the C-Class is a best seller that has always been a trendsetter in its segment and this remains true for the new C-Class as well. It interprets a new standard in modern luxury and its contemporary design idiom showcases the automotive passion of our designers. The new C-Class comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technologically and also with regard to comfort and driving pleasure. It embodies modern automotive luxury and has all the prerequisites to be a success story. The new C-Class sets a new benchmark with its technological and design advancement. The new C-Class will delight the customers with its high-class appeal and agility.” The new C 200 Avangarde is priced at Rs. 40.90 lakhs, ex-showroom Chandigarh and is available for sales in dealerships across the country.

In reply to a question, Kern agreed that luxury car segment had just 1.5 share of market in India and it is here that the Mercedes Benz finds huge potential to grow. He said that during first three quarters of 2014-15, the company showed 16 per cent growth while Punjab and Chandigarh markets showed a whopping 23 per cent growth during the same period.

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