Maruti Suzuki, India’s largest carmaker, on Thursday launched premium sales channel under the NEXA banner to sell premium cars manufactured...
Maruti Suzuki, India’s largest carmaker, on Thursday launched premium sales channel under the NEXA banner to sell premium cars manufactured by the company starting with the S-Cross, which is scheduled for launch on August 5.
To consolidate itself in the premium (above R10 lakh) segment, Maruti Suzuki will to open 100 dealerships across the country under the Nexa banner in the next six to eight months.
Maruti had failed in its last attempt to enter the premium segment with SX4, Kishashi and Grant Vitara. With the success of the Ciaz (a mid-size sedan), Maruti Suzuki plans to give potential customers of the premium cars a mix of hospitality, presentation and good products.
Kenichi Ayukawa, Maruti Suzuki India managing director & CEO, said: “NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and society are rapidly changing and new segments of customers are emerging. We have to take initiatives to meet expectations of our customers.”
NEXA is Maruti’s initiative to create a new format of premium automotive retail. At the launch, nearly 1,000 relationship managers have been recruited and trained; their number will go up to 2,500 in the next six to eight months. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first.