The company has already sold over 17,000 units of the Maruti S-Cross via Nexa since August 2015, and is hoping to see an increase in its sales after the reduced prices.
Maruti Suzuki India that had launched the S-Cross in August last year, has now brought down its prices by over Rs 2 lakh. Speaking to media ahead of the launch 100th Nexa outlet this week, the company said that it has made “some changes” in the pricing of the S-Cross to re-position it as a more competitive offering.
Available in two engine options – 1.3L DDiS 200 and 1.6L DDiS 320 – the price difference between these two versions of the Maruti Suzuki S-Cross has now come down to Rs 1.5 lakh which was around 3 lakh at the time of launch. The company has already sold over 17,000 units of the Maruti Suzuki S-Cross via Nexa since August 2015, and is hoping to see an increase in its sales after the reduced prices.
Despite the price issue earlier, the company managed to sell sell an average 2,500 units/month of the S-Cross. This makes it the top-selling vehicle in the newly created crossover segment in India. The Hyundai i20 Active is the second best-selling product in this segment with an average monthly sales of 1,700 units.
Speaking about the premium car dealership range Nexa, Maruti Suzuki India officials said that the response for the new retail chain has been satisfactory so far. The company has retailed 45,000 units via Nexa, in which the Maruti S-Cross contributed 17,000 and the Baleno attracted a total of 28,000 buyers.
With 100 Nexa dealerships, Maruti Suzuki India now has its premium car dealership in over 60 cities and it aims to open another 45 dealerships by the end of this fiscal. The company said that Nexa cars currently contribute 10 per cent in the overall sales of Maruti Suzuki, and it is expecting 15 per cent of its total sales coming from the premium dealership range by 2020.