On the day of launch itself, over 1,500 people visited showroom and 600 of them booked the Maruti Suzuki Baleno. The next day, over 1,200 booked the car.
Maruti Suzuki Baleno has received over 4,600 bookings within two days of its launch, revealed a company official during the premium hatchback’s regional launch in Chennai. Priced aggressively in the range of Rs 4.99 lakh – Rs 8.11 lakh (ex-showroom, Delhi), the vehicle undercuts all of its rivals by Rs 36,000 to Rs 40,000.
RS Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki, said that the company has been receiving overwhelming bookings for the hatchback. On the day of launch itself, over 1,500 people visited showroom and 600 of them booked the car. The next day, over 1,200 people booked the car.
Besides competitive pricing, multiple standard features too seem to have helped the vehicle create the buzz in the market. The Maruti Baleno is the only product in its segment that offers dual airbags, anti-lock braking system (ABS) and electronic brakeforce distribution (EBD) even on its entry-level trim. The top-of-the-line trim also offers several segment-first features such as LED daytime running lamps, taillamps with LED strip, Apple Car Play infotainment system with 7-inch touchscreen display, etc.
The Maruti Baleno comes with two engine options – a 1.2-litre K-series petrol and a 1.3-litre multijet diesel unit – both of which also power the Dzire and Swift. While a 5-speed manual gearbox comes standard, the Delta petrol trim can be bought with a CVT automatic gearbox as well.