Mahindra and Mahindra (M&M), one of India’s largest automobile manufacturers, on Wednesday launched the Imperio, a premium pick-up truck to replace the existing Genio in the same segment. Imperio is based on the Ingenio platform on which M&M also manufacturers vehicles like Xylo, Quanto and Genio.
The Mumbai based automobile manufacturer has spent R70 crore on the developing the product and the company can manufacture 20,000 units annually in the Chakhan manufacturing facility near Pune. The vehicle is powered with a DI engine and M&M claims that Imperio will consume 7% less fuel that its competitors which may reduce the ownership cost.
The vehicle will be available in single and double cabins and will be priced between R6.4 lakh and R7.2 lakh.
The Imperio pickup will be available in BS 3 and BS 4 emission norms and will come with a higher payload of 1240 kg.
“We have launched the Imperio today which lays a strong foundation for an entirely new generation of pickups.
Being a market leader in the pick up segment we identified need gaps to further consolidate our presence in the SCV segment,” said, Pravin Shah, president & chief executive (Automotive), Mahindra & Mahindra.
Designed like a sports utility vehicle, the Imperio pickup will give a mileage of 13.3km and M&M will hope to increase the market share to more than 70% in the pickup segment.