Seeking to regain its lost market share in the mid-sized sedan segment, Hyundai Motor India Ltd (HMIL) today launched an updated version of Verna, priced between Rs 7.74 lakh and Rs 12.19 lakh (ex-showroom Delhi).
The model, which competes with Honday City and Maruti Ciaz, will be available in both petrol and diesel options and have ten variants.
“The world sedan will further strengthen our line up in the sedan segment,” Hyundai Motor India Ltd Managing Director and CEO B S Seo told reporters here.
The Hyundai Verna has sold over 2.3 million units globally, he added.
The irresistible price range for both petrol & diesel variant of The New 4S Fluidic Verna. #TheWorldSedan pic.twitter.com/W6jgRV0yRZ
— HyundaiIndia (@HyundaiIndia) February 18, 2015
Beginning with a substantial share in the mid-sized sedan segment, Verna had started losing out to rivals.
While Honda City sold 7,671 units and Maruti Ciaz 6,005 units in January, Verna clocked only 1,620 units.
For the April-January period this fiscal, Honda City sold 61,102 units, while Maruti Ciaz, which was launched in October last year, sold 23,490 units till January.
On the other hand, during the April-January period, Verna had sold 25,216 units.
City is available in a price range of Rs 7.53 lakh to Rs 11.53 lakh, while Ciaz is priced between Rs 7.21 lakh and Rs 10.37 lakh (all prices ex-showroom Delhi).