Car sales: Rankings have some surprises

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Mumbai | Published: August 9, 2015 12:36:06 AM

Maruti True Value at no. 3 spot if sales of used cars considered

Small car salesMaruti Suzuki is the numero uno, followed by Hyundai Motor, Mahindra & Mahindra, Honda Cars India, Toyota, Tata Motors and so on. (Reuters)

Much noise is made about position of companies in terms of sales. The pecking order of auto manufacturers, too, in terms of volume is well known. Maruti Suzuki is the numero uno, followed by Hyundai Motor, Mahindra & Mahindra, Honda Cars India, Toyota, Tata Motors and so on. However, if one were to consider sales of used cars, this order gets mighty upset, with Maruti pipping carmakers in the line after Hyundai. Simply said, Maruti used cars sold more than new Mahindras, Hondas or Toyotas if sales in FY15 are taken into account.

Since the ratio between sale of new cars and used ones is 1:1, their market size at around 2.7 million units in FY15 is almost similar. So by being the number one, Maruti has a clear advantage.

During FY15, Maruti had total sales of 1.17 million units in the domestic market, followed by Hyundai at 4,20,000 cars. The third position went to Maruti’s True Value, which sold 3,70,000 units, up 21% from the year before.

Mahindra & Mahindra, Honda, Toyota, Tata Motors and Volkswagen are next in line. Experts say Swift, Dzire, Alto and Wagon R constitute 70% of the total car sales by True Value, which has around 860 outlets.

So what really drives the sales of used cars, which has seen sales of Maruti’s True Value jump phenomenally?

Gr2

Analysts say there are two factors — one is the low-budget, first-time buyer who wants to own a car, but is averse to spending much. The second is that today most buyers of new cars — around 30% — opt for exchanging old cars while buying a new one.

The used cars sold through True Value outlets are not more than seven years’ old and come with a six-month warranty.

Plus, these cars are refurbished by Maruti. It’s not only Maruti that is retailing used cars; other auto firms like M&M and Hyundai have also entered this segment through their retail outlets, Mahindra First Choice and Hyundai Promise. Mahindra First Choice saw volumes jumping 20% in FY15  from a year ago. Nagi Palle, CEO and managing director of Mahindra First Choice, told FE that there are 540 outlets across the country, and plans are to increase this number to 1,800-1,900 by FY17.

Hyundai claims to have sold close to 70,000 cars from Hyundai Promise, of which 20,000 cars are H-promise certified cars that have gone through 147 point quality checks. “The used car industry is largely dominated by the unorganised segment and customer-to-customer transactions. The manufacturer-driven certified used car programmes command around 18% market share, which is growing rapidly,” said Rakesh Shrivastava, senior vice-president, marketing and sales, Hyundai Motors.

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