BMW India has launched the second edition of the BMW Experience Tour in India.
BMW India has launched the second edition of the BMW Experience Tour in India. Beginning with Kolkata, BMW Experience Tour 2015 will demonstrate the high performance capabilities of the entire BMW product portfolio in 18 cities across the nation. After Kolkata, the tour will reach Raipur, Nagpur, Surat, Ahmedabad, Gurgaon, Chandigarh, Jaipur, Mumbai, Pune, Indore, Vijayawada, Hyderabad, Chennai, Bangalore, Kochi, Delhi and Lucknow.
BMW Experience Tour 2015 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts across the complete range of BMW sedans and SAVs (Sports Activity Vehicle) on a specially designed test course.
Philipp von Sahr, President, BMW Group India said, “BMW Experience Tour provides our customers a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. With this unique initiative, we wish to take a step closer to them and make them experience Sheer Driving Pleasure in the true sense.”
Visitors will have the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1 and the BMW Z4 through exercises like slalom, fast laps, corner braking and emergency braking. The BMW 7 Series Individual and the BMW 6 Series Gran Coupe will be on special display.
Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. Special recreation zone will ensure an entertaining time for the entire family. The section will also feature a special ‘Sony PlayStation Zone’ where children can enjoy driving BMW cars in the virtual world with Sony PlayStation3.