Audi’s new concept

Updated: December 11, 2014 12:44 PM

Audi’s bid to play catch-up with its more celebrated German rivals, Mercedes and BMW, spurs the car maker to push ever harder into making...

Audi’s bid to play catch-up with its more celebrated German rivals, Mercedes and BMW, spurs the car maker to push ever harder into making its design and technology as cutting-edge as possible. And both elements are on full display in its latest Prologue Concept car, unveiled at the Los Angeles motor show last month.

Open the front doors with the electromagnetic touch sensor and the dashboard offers a look at Audi’s new vision to merge car architecture and operation into one seamless unit. Instead of traditional wood and leather facing, there’s a futuristic-looking three-unit touchscreen that stretches for the entire width of the dash. This comes with Audi’s patented ‘butler’ software that recognises each occupant by his or her smartphone and automatically adjusts climate and seat settings to individual preferences.

The Prologue’s computer system also makes music and route recommendations, and allows all the passengers’ smartphones to be charged and integrated into the infotainment system. The sound system includes a deployable rear ‘sound spoiler’ to enhance the audio quality. The three-unit touchscreen on both sides of the steering wheel also allows the passenger to exchange information with the driver, while, for instance, plotting a GPS route.

The multi-layer digital display delivers a huge amount of information based on the driving mode selected. By combining high-tech equipment and luxury interiors, with white LED light conductors to define the lines and surfaces of the cabin, Audi has taken a giant leap into the future.

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