Toyota Kirloskar Motor on Wednesday unveiled Yaris sedan, marking its entry into the mid-sized premium car segment in the country. The company will launch the sedan by April this year. It will compete with the likes of Honda City, Maruti Suzuki Ciaz and Hyundai Verna in the domestic market. “We see high market potential with growing population of Indian middle class families aspiring for more advanced features, safety space and comfort,” TKM managing director Akito Tachibana said. Yaris is one of the best selling vehicles from the Toyota stable and is being sold across 120 countries. “With unique features customised for Indian market and a CVT option, we hope the vehicle will strongly appeal to Indian families, especially the women drivers,” Tachibana said.
Toyota Motor Corporation chief engineer Takatomo Suzuki said the model will introduce new customers to the brand Toyota in the country. “We are certain that the design concept of Yaris, which is inspired by actual customer needs rather than traditional ideas, will exceed expectations,” Tachibana said. The vehicle comes with a 1.5 litre petrol engine and features such as seven airbags, roof mounted air vents and all wheel disc brakes. Bookings for the model open from April.