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  1. At ITB, Berlin & GSM Mobile World Congress, Crayon Data prepares first showcase of ‘MAYA’

At ITB, Berlin & GSM Mobile World Congress, Crayon Data prepares first showcase of ‘MAYA’

Touted as one of Asia’s fastest growing big-data start-up companies, Crayon Data is all set showcase its flagship product 'MAYA'...

By: | New Delhi | Published: March 3, 2015 11:51 AM
GSM Mobile World Congress, GSM Mobile World Congress 2015, itb, itb berlin, itb crayon data, crayon data, crayon data review

Crayon Data is all set showcase its flagship product ‘MAYA’ in two key European fairs in March 2015 – ITB in Berlin from 4th to 8th March 2015, and GSM Mobile World Congress (MWC) in Barcelona from 2nd to 5th March 2015. Reuters

Touted as one of Asia’s fastest growing big-data start-up companies, Crayon Data is all set showcase its flagship product ‘MAYA’ in two key European fairs in March 2015 – ITB in Berlin from 4th to 8th March 2015, and GSM Mobile World Congress (MWC) in Barcelona from 2nd to 5th March 2015.

MAYA has its functionality framed similar to that of a personal concierge, delivering highly personalized choices to consumers.’ MAYA’ as a product can be adapted to meet the needs of customers in the Hospitality, Retail, Banking and Telecom sectors.

“ITB in Berlin and MWC in Barcelona are landmark events for Crayon Data this year. We are excited to be showcasing ‘MAYA’ at both these events given the impact it will have in the business of hospitality, travel and the world of mobile app,” said Srikant Sastri, digital marketing veteran and co-founder, Crayon Data.

Specific to hospitality and travel experiences the product can be ultra-personalized at every stage of the journey – from booking, through the stay and post checkout.

“Early adopters of MAYA have witnessed 1.5x increase in repeat visits, and a 15 percent conversion of bookings from indirect to direct channels. We look forward to bringing MAYA to our core audience,”he added.

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Tags: ITB Asia

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