ASIA KAWAII WAY Offers Tokyo’s Trendiest Face Looks, on Sale as FACE TOKYO, Single Box of Cosmetics

By: | Published: September 26, 2015 5:41 AM

FACE TOKYO is a new project being undertaken by ASIA KAWAII WAY, that wants to share Japan’s concept of ...

FACE TOKYO is a new project being undertaken by ASIA KAWAII WAY, that wants to share Japan’s concept of kawaii (adorableness) with the world. FACE TOKYO comprises four types of cosmetic box that will go on sale from October 1, 2015. We will share the trendiest makeup items and techniques from Tokyo’s young women with the world.


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The trendiest face looks in a single box! Several carefully selected authentic cosmetics, and a booklet packed full with techniques.

Within the box you will find seven select makeup items to help you realize the trendiest face look and a how-to booklet packed with key makeup techniques from Tokyo’s young women.
For the makeup items, we have focused on the actual cosmetic these women are wearing, selecting them from among the products available at drug stores and variety shops. They can be used in different ways to achieve the look you want. They include items that focus on key areas, such as mascara, eyeliner and eyelashes as well as items that build up the cheeks and lips. What’s more, the booklet goes into makeup techniques that have been cultivated by Tokyo’s young women over many years, comprising a ‘culture’ of makeup. Included, of course, are techniques for building up the look of your eyes, which have progressed over the years, as well as techniques for positioning and coloring the cheeks. All are designed to teach you how to get the look you want. They are easily understood, for makeup novices, and any young woman will soon be able to follow their techniques.
With a single box, any young woman will be able to get her hands on the trendiest looks for her face!

Decisions were based on opinions from 2,000 attendees at Tokyo Girls Collection! Resulting in four of the trendiest face looks!

The raw face look offers a fresh makeup style that goes beyond the nude look, with a sensation that exudes rawness.
Truly the trendiest of the face looks, this entry overwhelmingly received the most support at Tokyo Girls Collection. It features skin that exudes a fresh, raw feel, natural, thick, eyebrows, and gradient lips, allowing the beauty in your face to shine from within.
Sale price: ¥9,374 after tax, ¥8,680 before tax


The doll face look offers progressive dolly makeup to realize your desire for a combination of sexiness and adorableness.
Building on the larger eye technique that younger women’s makeup developed, it presents a sexy, modern face look that also uses the subtraction technique such that, when combined, there is both a fullness and a lightness.
Sale price: ¥9,590 after tax, ¥8,880 before tax


The bitter face look offers a natural mixed heritage makeup look that is built up with brown gradients.
This makeup combines the flat look of the Japanese face with the more dimensional and angular look of a mixed heritage face. Using overlays of brown shadows and highlights, there is a sense that the wearer has naturally changed from within.
Sale price: ¥9,828 after tax, ¥9,100 before tax


The color face look offers neo-color makeup at a higher level that is both trendy and allows you to experiment with color.
The renaissance in color makeup could be said to represent makeup’s currently largest boom. We have chosen colors that you can easily incorporate and that suit the season, so that you need not worry about it being too difficult or not suited to your look.
Sale price: ¥9,180 after tax, ¥8,500 before tax


Store Guide

Matsumoto Kiyoshi (available at the following locations)

Hokkaido: Sapporo Minami 1-jo, Sapporo, Tanukikoji
Kanto: Shinjuku 3-chome, Shibuya Part 1, Shibuya Part 2, Harajuku Takeshita-dori, Akiba, Yurakucho Itoshia Plaza, Ginza 8-chome, Ginza 5th, Daiba City Tokyo Plaza, Ueno Hirokoji, Asakusa, Ueno Ameyoko   Part 2, Ueno Ameyoko Part 1, Ikebukuro Part 2, Ikebukuro Higashi-guchi Annex
Kansai: Kyoto Shijo Kawaramachi, Kyoto Shinkyogoku, Shinsaibashi, Shinsaibashi-minami
Kyushu/Okinawa: Canal City Hakata, Hamanomachi

Tsuruha Drug (available at the following locations)

Hokkaido: Shin-chitose Airport, Hakodate Matsukaze, Kitahiroshima Omagari
Kanto: Shibuya Center-gai
Kansai: Dotonbori, Ebisubashi, Sennichimae

Don Quijote (available at the following locations)

Hokkaido: Sapporo
Kanto: MEGA Don Quijote Narita, Ginza Honkan, Shinjuku Higashiguchi Honten, Shinjuku, Shibuya, Roppongi, Asakusa, Akihabara, Ueno, Kōrakuen, Ikebukuro Higashiguchi Ekimae, Kamata Ekimae, Yokohama Nishiguchi,      Isezakicho, MEGA Don Quijote Yamashita Koen
Chubu: Sakae, Imaike
Kansai: Umeda Honten, Dotonbori, Dotonbori Midosuji, MEGA Don Quijote Shinsekai, Juso, Sannomiya
Kyushu / Okinawa: Nakasu, Nishijin, Hamanomachi, Kagoshimatenmonkan, Kokusaitouri, MEGA Don Quijote Ginowan

FACE TOKYO website (in Japanese):





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