As Maruti and HUL show, royalty is a small price to pay

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Mumbai | October 23, 2015 12:18 AM

While stocks such as Hindustan Unilever (HUL) and Maruti Suzuki have outperformed the markets by a wide margin in the last couple of years, the stocks have sustained the performance even over longer periods.

maruti suzukiWhile stocks such as Hindustan Unilever (HUL) and Maruti Suzuki have outperformed the markets by a wide margin in the last couple of years, the stocks have sustained the performance even over longer periods. (Reuters)

Despite the hue and cry over royalty payments by Indian subsidiaries of multinational companies, these companies have rewarded shareholders handsomely with not just large capital appreciation but also generous dividends. While stocks such as Hindustan Unilever (HUL) and Maruti Suzuki have outperformed the markets by a wide margin in the last couple of years, the stocks have sustained the performance even over longer periods. In the six years to March 2015, for instance, the quantum of royalty they paid increased by 15% to 34%. But top MNC subsidiary stocks have appreciated by anywhere between 20% and 46% compounded.


The pace of outflows on account of royalty slowed last year — aggregate royalty-linked expenses of the top 15 India-listed subsidiaries of MNCs increased by 11.3% to RS 4,754 crore compared with a growth of 12.8% reported in the previous year. While for most companies the cost paid to the parent firms for sharing technology, know-how, processes and brand or trade names went up anywhere between 7% and 20% in 2014-15, HUL reported the highest growth of 38% in such expenses to RS 751 crore or 2.3% of net sales.

Maruti Suzuki, for instance, raised royalty payments to its parent during the quarter ended June 2010, and its stock value fell partly also because the company failed to meet earnings estimates. However, since then the stock has not just hit multiple new highs, it has more than trebled in value. And institutional investors have upped their take in the carmaker by about 6% from 23.9% to 30.1% between March 2010 and September 2015. The stock continues to trade at a steeper valuation premium to listed competitors like Mahindra and Mahindra and Tata Motors, commanding trailing PE multiple of 35 times as against 23 and 9 for M&M and Tata Motors, respectively.


Since FY09, Maruti’s royalty-to-sales have risen from 3.3% to around 5.9%, or an increase of 1.7 times — but during this period, its top line has nearly doubled. Much of the hike, Maruti’s management has clarified, is due to the sharp fluctuation in the value of yen, the currency in which the royalties are denominated.

During the same period, the yen moved from 46 paise to 56 paise, or a change of 1.2 times. Which is why, in September last year, Maruti announced it would pay royalty in rupees from FY18 onwards for all new models made at the Gujarat plant.

In 2013, ahead of the new Companies Act coming into effect, MNC subsidiaries announced hikes in their royalties, irking proxy advisory firms who claimed it was unfair to minority shareholders since it might impact dividend payouts. HUL, for instance, said it would, over five years between February 2013 and March 2018, raise royalty payments to its parent, the Anglo-Dutch Unilever Group, from 1.4% to 3.15%. The Street promptly dumped the stock, which lost more than 7% of its value in a single session. However, any shareholder who sold the stock believing the higher royalty outflows would hurt dividends would have lost a small fortune. Soon thereafter in April, Unilever announced a buyback to up its stake in HUL to 75%, infusing $5.4 billion, sending the stock soaring 25% in a single session. Against a 34% compounded annual growth rate (CAGR) in royalty payments for the six years since FY09, the HUL stock has gained a compounded 24%.

Royalty and technical fees rose fairly sharply in FY10-11 after the government removed the cap of 5% of domestic sales and 8% on exports in April 2010 with retrospective effect from December 2009. Now, taxes on such payments are set to fall from FY16. So far royalty and technical know-how fees have attracted an income tax of 25% but that will now come down to 10%. However, there are some MNC subsidiaries that may not be materially impacted since the countries that their parent entities are located in have double taxation avoidance agreements with India.

As SP Singh, senior director, Deloitte India, says, the government is generally wary of substantial outflows that can take place through royalty and technical fees even though it wants the finest manufacturing capabilities to come to India. The tax authorities remain watchful MNC subsidiaries don’t resort to royalty payments as a way to avoid dividend distribution tax, given there is a differential in the rates.

For instance, the Union Budget has fixed basic tax rates for royalty at 10% and that for dividend distribution at 17.7%. After the grossing up, effective DDT rate turns out to be more than 20% whereas the highest royalty tax rate for a domestic company with more than Rs 10 crore of revenue will be around 11.5%.

Singh believes it is difficult to assess to what extent the technology or processes covered under the royalty agreement contribute to growth of the Indian business qualitatively or quantitatively. “There are no set guidelines for royalty, which is what leads to disputes,” he said.

Analysts argue that since it hard to fully gauge how much the technology and processes for which royalty is paid boost revenues and profits, the performance of the MNC subsidiary must be assessed relative to the peer group. They point out, for example, that competitors Dabur and Emami have returned 32% and 57% compounded between FY06-FY15.

It’s surprising these analysts don’t seem to consider the fact that these firms are way smaller than HUL with revenues that are one-fourth and one-tenth of HUL and come with attendant risks, such as being relatively illiquid. Emami, for instance, is a relatively illiquid stock with daily average volumes of 22,414 shares compared with 1.31 lakh shares for HUL in the last one year. Also, while the dividend outgo of Dabur and Emami rose by 15% and 29% compounded, respectively, in the last six fiscals, HUL’s dividend payout ratio — dividend distributed to net profit — of more than 80% is way higher than that of 50% and 35% for Dabur and Emami, respectively.

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