As customers demands turn challenging, here is how Maruti Suzuki is looking to stay ahead

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Published: August 31, 2017 4:41:25 AM

The new dealerships will be known as ARENA and will be well equipped digitally to cater to the demand of the tech savvy customers.

ARENA, Maruti Suzuki, Maruti Suzuki ARENAThe new dealerships will be known as ARENA and will be well equipped digitally to cater to the demand of the tech savvy customers.(Image: IE)

Maruti Suzuki on Wednesday announced rebranding of its retail network across India to meet the changing demands of customers.  The new dealerships will be known as ARENA and will be well equipped digitally to cater to the demand of the tech savvy customers. “Maruti Suzuki ARENA is a part of company’s Transformotion 2.0 initiative. It is built on the pillars of design, technology and experience. The modern showrooms are spacious and designed in a way to indulge customers in a friendly and warm environment. Simultaneously, Maruti Suzuki ARENA is powered by technology to use the digital medium to connect with the customers,” said the spokesperson of the company in a press release.

With Maruti Suzuki ARENA in place, the company will have four distinct retail channels – Maruti Suzuki Arena, Nexa, commercial and True Value -in the domestic market. The company will have 80 ARENA outlets in the current financial year and all of them will be in the metro cities. In the next three to five years most of the existing dealerships will be converted into ARENA outlets. The cost of the transformation will be borne by the dealers and average investment will be in the range of  Rs 1.5 crore to Rs 2 crore.

“Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki Arena will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms,” said Kenichi Ayukawa, MD and CEO, Maruti. According to senior executives of the company, nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki Arena, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the navigation portal.

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