Around the world: Publicis Groupe to buy Epsilon for $4.4 billion

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Published: April 19, 2019 12:26:51 AM

Publicis Groupe has agreed to acquire data-driven marketing agency Epsilon for $4.4 billion. The deal will also see Publicis Groupe enter into a strategic partnership with Epsilon’s current owner Alliance Data.

Publicis Groupe to buy Epsilon for .4 billion Publicis Groupe to buy Epsilon for .4 billion

Publicis Groupe has agreed to acquire data-driven marketing agency Epsilon for $4.4 billion. The deal will also see Publicis Groupe enter into a strategic partnership with Epsilon’s current owner Alliance Data. Epsilon is a people-based precision marketing company in North America, with approximately 9,000 employees, including 3,700 data scientists and 2,000 Bengaluru-based technology delivery members.

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