Pizza reigns in the US
After making a grand entry at the 2014 Oscars when famous Hollywood actors enjoyed it, the humble pizza is making waves again. Usually round, but now available in square and as a single pie around the globe, pizza emerged as a food that remained a favourite in 2016 in the US market despite the slump that the restaurant industry faced during the year.
Domino’s’ same store sales were up by 13% in the US market during the last quarter while Papa John’s’ sales were up by 5.5% in North America in the same period. Domino’s Pizza’s shares were up by 45% in 2016 even as Papa John’s registered more than 60% growth. The reasons for its growth, among other factors include easy availability, apps that enable ordering through mobile and technology that lets people order from social media platforms including Facebook and Twitter. Additionally, people are now ordering in from their Apple TV units. Pizza brands are luring in TV audiences by offering discounts while watching movies on Apple TV.
Papa John’s claims that its online channel contributes more than 50% to its orders. Playing on the convenience claim, Pizza Hut has recently announced that going forward, its customers can also order via the always connected Amazon Echo, the smart speaker. Seems like the pizza has got just the right toppings! As is evident, the restaurant business needs to strengthen its off-premise delivery and convenience to attract patrons and drive growth.
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