Amazon to launch Prime video service in India soon

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Bengaluru | Published: October 29, 2016 6:18:59 AM

Global online retailer Amazon which has committed an additional investment of $3 billion in India will soon launch video services on its Prime platform encouraged by the response from consumers in the country.

Global online retailer Amazon which has committed an additional investment of $3 billion in India will soon launch video services on its Prime platform encouraged by the response from consumers in the country.

The video service on Amazon Prime is currently available only in four countries globally – US, UK, Germany and Japan. The e-commerce player has already entered into agreements with a few movie production houses in India to stream the video content on prime.

On Friday in an investor call with analysts following Amazon’s quarterly financial results, CFO Brian Olsavsky said that the company was very excited about India and the customers. “By far the biggest individual thing is the investment in India that we continue to make and are very excited about the initial reaction in India from both the customers and also sellers,” Olsavsky said.

Amazon has been pitched in an intense battle with the homegrown e-commerce player Flipkart as it looks to gain a dominant position in the Indian market. The global retailer under the leadership of Amit Agarwal has claimed the number two position in a span of three years.

On the performance of Amazon prime in India, the CFO said, “It is now one of the top selling units based on Amazon.in.

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