Amazon launches grocery delivery app in Bangalore

By: |
New Delhi | Published: February 3, 2016 11:10:48 PM

e-commerce giant Amazon today launched a grocery delivery app for customers in the city, taking domestic players such as Grofers, LocalBanya and PepperTap head on.

amazon amazon service providers networkCustomers can have the products delivered to their doorstep within 2 hours or at a pre-scheduled time, Amazon said in a statement. (Reuters)

e-commerce giant Amazon today launched a grocery delivery app for customers in the city, taking domestic players such as Grofers, LocalBanya and PepperTap head on.

The app, Amazon Now, will provide shoppers access to over 6,000 everyday essential items from local kirana stores and other grocery retail chains like BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature’s Basket and Food World.

Customers can have the products delivered to their doorstep within 2 hours or at a pre-scheduled time, Amazon said in a statement.

“We are encouraged by the learnings from Kirana Now – a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours,” Amazon India Vice President Category Management Samir Kumar said.

Amazon has also enabled with two new delivery services -– Express Delivery (two hours) and Scheduled Delivery offering.

The launch comes at a time when grocery delivery start-ups like Grofers and PepperTap are either shutting operations in certain cities or re-working on expansion plans to optimise costs.

According to analysts, grocery delivery may be a tricky area for eCommerce firms as retailers often operate on wafer-thin margins.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Next Stories
1Bharat Biotech gets breakthrough in developing Zika vaccine
2Now, see your favourite stories on top of your Facebook News Feed
3DSK Benelli TNT 135, Tornado 302 showcased: Auto Expo 2016