Invest India will offer "comprehensive facilitation" to foreign brands with respect to assessing the investment opportunity, their market strategy, and location-specific advisory apart from helping them through India's regulatory guidance and approvals.
E-commerce major Amazon India and Invest India — national investment promotion and facilitation body are looking to attract international brands to explore investments in India and facilitating such investments.
As part of a joint initiative, Amazon and Invest India will present various business and investment opportunities to foreign brands to boost foreign investments in the country, Amazon said in a statement. The two also participated in the Singapore government’s agency Enterprise Singapore iAdvisory seminar on Thursday, focusing on India’s fast-growing consumer market, sharing insights on consumer trends and how companies have utilized digital marketing strategies to engage with consumers.
Invest India, as part of the initiative, will offer “comprehensive facilitation” to foreign brands with respect to assessing the investment opportunity, their market strategy, and location-specific advisory apart from helping them through India’s regulatory guidance and approvals, said Deepak Bagla, MD and CEO, Invest India.
The company will set up workshops for “deeper discussions” with foreign companies looking to invest in India and how they can benefit from its service provider network to access “a range of service providers that cater to their individual needs,” said Gopal Pillai, Vice President, Seller Services, Amazon India. The focus would be towards “simplifying and creating uniformity in the process” to help brands in their decision to invest in India, according to Pillai.
Supporting international brands to invest in India and Indian brands to expand abroad directs towards its bigger role of enabling India’s e-commerce ecosystem. Also recently, Amazon India emerged as the ‘most attractive employer brand’ in India followed by Microsoft India and Sony India, as per a survey by the Randstad Employer Brand Research (REBR) 2019, where it scored high on financial health, utilisation of latest technologies and a strong reputation.
For India brands looking to cater to international markets, Amazon will offer platform via e-commerce export routes along with necessary market and marketing guidance.