Amazon India on Monday launched Amazon Service Providers Network (ASPN) for brick-and-mortar businesses to bridge their capability gaps.
To help sellers leverage the reach of online, Amazon India on Monday launched Amazon Service Providers Network (ASPN) for brick-and-mortar businesses to bridge their capability gaps.
ASPN is essentially a network of third-party service providers such as imaging studios, local transportation companies, digital design studios, etc. to help sellers who are not internet savvy, or those constrained by time and expertise, to start or manage their online sales channel. Amazon claims there are 21 service providers across 35 cities in its network at the time of launch.
“While India’s millions of retailers are getting familiar with online selling and are beginning to participate on marketplaces, a vast majority are first time online sellers who need handholding to ease their online transition. Through this initiative, we aim to create a self-sustaining marketplace of services for sellers to grow their business,” said Amit Deshpande, Director Seller Services, Amazon India.
ASPN is complimentary to Amazon’s earlier similar initiatives like Seller University and Amazon Trained Ecommerce Specialist (ATES) network.