Amazon India has doubled its seller base from one lakh to two lakhs in the last one year. This comes at a time when the company is actively doling out loans to third party sellers who are looking to grow their business. It took four years for Amazon India to reach this milestone. The seller acquisition also comes on the back of Amazon great Indian sale seeing new customer acquisition growing to 235% in tier 2&3 geographies.
Gopal Pillai, director and GM, seller services, Amazon India, said, “We have been laser focused in our ambitious vision of transforming the way India sells and evolving a conducive environment for anyone with an intent to sell to do so locally, nationally, and globally. By working seller backwards we have not only introduced Indian sellers to our globally successful offerings for sellers like Fulfilment by Amazon, but have constantly innovated specifically for Indian sellers to address their unique challenges”.
The last sale in Amazon saw sellers from 82 new pin codes receiving orders taking the total number of pin codes to 3,382 where sellers received orders. The rapid seller acquisition also comes at a time when the company has increased doling out loans to third party sellers on its site who are looking to grow their business. The e-commerce giant has doled out more than $1 billion in small loans to sellers in the past 12 months.
In India, the company launched a Special Lending Programme for sellers last year that enables them to easily access secured and unsecured loans between Rs 5 lakh to Rs 2 crore from their partners Capital First and YES Bank. Its Global selling programme launched in India in May 2015 has over 20,000 sellers today selling their Made in India products on Amazon’s ten global marketplaces.
Apart from helping sellers meet working capital, the company has been collaborating with several national and state government institutions to help artisans, weavers and craftsmen.