The online sellers have also indicated that the trio have the highest brand equity, among the e-commerce players. The e-commerce sellers study was carried out for the period January -March this year.
This study aimed to understand the inclination and experience of selling products on e-tailing platforms. The findings from Nielsen’s study indicate that 39% online sellers explore two or more e-commerce websites to sell products.
Dolly Jha, executive director, Nielsen India, said : “With the e-commerce industry growing in double digits, there is surge in demand by customers, and an evolving online seller category that is fuelling supply on portals. To ensure the equilibrium of demand and supply, it is essential for e-commerce portals to focus on developing an inviting platform for online sellers in India. Sellers are also increasingly discerning when it comes to reaching their customer and meeting business needs.”
Considering the juncture at which the category is, it is now very critical for e-tailers to understand push and pull factors that make sellers pick one website over the other, she said.
Nielsen’s e-commerce sellers study is based on surveys conducted in 16 cities such as Delhi, Mumbai, Bengaluru, Chennai, Ahmedabad, Kolkata, Ludhiana, Lucknow, Jaipur, Rajkot, Indore, Nagpur, Coimbatore, Kochi and Patna to understand their inclination and experience of selling their products on the internet.
The sample of 1,184 businesses in either fashion, apparel, consumer electronics, household products, groceries/gourmet and automotive parts businesses were split between those currently selling online and those intending to sell online in the next six months.