Making international fashion easily accessible to Indian consumers, Amazon.in, one of India's largest online store, on Monday announced the launch of an exciting portfolio of international brands on Amazon Fashion store.
Making international fashion easily accessible to Indian consumers, Amazon.in, one of India’s largest online store, on Monday announced the launch of an exciting portfolio of international brands on Amazon Fashion store.
Through these partnerships, Amazon.in becomes the first online store in India to offer a wide selection of merchandise from Bjorn Borg, Drunknmunky and Rockland luggage across the country. The store will also be launching a selection from the iconic brand Replay soon. Consumers can now shop from over 4,000 selections from close to 20 international brands on Amazon.in.
Bjorn Borg, a Swedish brand that has stores in seven European countries, forays into India on Amazon.in with the launch of the brand’s latest leather sneakers’ selection ranging from INR 5999-7999. Drunknmunky, a popular fashion brand, also debuts in India only on Amazon.in with a selection of the brand’s running shoes and vibrant sneakers for both men and women ranging from INR 3999-6999. Also beefing up the luggage store, Rockland, a popular US brand known for luggage sets, sets its foot in the Indian market with the launch of their eclectic luggage collection on Amazon.in.
Amazon Fashion store will also boast of housing the iconic Italian brand REPLAY, a name synonymous with jeans for more than 30 years. The brand offers close to 300 styles with a collection of T-shirts, shirts, jeans, and footwear on Amazon.in.
Mayank Shivam, categorylLeader, Amazon Fashion, India, said: “It gives us immense pleasure to further enhance our fashion portfolio by launching an exciting line-up of these international premium brands. We have also expanded our fashion store offerings from 5,000 brands to over 11,000 brands with two million fashion products in a short span of a year. We now offer brands and merchandize across the fashion spectrum which reinforces our vision to make Amazon Fashion a one-stop fashion destination. We will continue to expand our selection so customers can easily find and buy exactly what they are looking for and enjoy the latest global fashion trends”.
Commenting on the debut launch of the brand on Amazon.in, Drunknmunky spokesperson said: “We are very excited about the opportunity to showcase our brand on Amazon.in, and to bring our legacy to the Indian customers through an e-commerce channel. India is one of the fastest growing economies, including the pace at which the digital economy is growing. We are delighted to launch the brand online in order to provide maximum possible reach while our brand is presented in the best possible environment on Amazon.in”.
Today, the Amazon.in Fashion Store is among the top three stores on Amazon.in. With more than 11,000 brands and two million fashion products, Amazon Fashion also has the largest selection in categories like handbags, kid’s apparel, watches, fashion and precious jewellery.
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.