Amazon’s Great Indian sale: If you have missed the Diwali and New Year sales put forth by the e-commerce players, here’s your chance. Amazon India is back with its 72 hours deal marathon Great Indian Sale starting January 21. The company is offering discounts ranging from 20-40% on more than 40 international brands that have been launched on Amazon in the last six months, the company announced on Monday. Customers can access the deals from their PCs, mobile phones or mobile app.
The e-commerce giant has seen sales growing four times last year over 2014, while nearly tripling the number of sellers on its platform.
Amazon which has set aside $2 billion for its India operation had closed 2015 festival season celebrating its listing as the most visited e-commerce site. As per comScore research Amazon had over 200 million visitors in October (peak festival season) as compared to Flipkart which had 164 million visitors and Snapdeal which had 109 million visitors.
With just three years of operations in the country, Amazon.in has emerged as the largest store, with over 40 million products. Its rival Flipkart, which had declared a $4 billion GMV in March last year is targeting a GMV of over $10 million by around March this year, while Snapdeal CEO Kunal Bahl claims that his firm would be the No. 1 e-tailer in the country by March 2016. Snapdeal’s GMV as of August last year stood at $4 billion.
Talking about the Great Indian Sale, Samir Kumar, vice president category management, Amazon India said, “With this 72 hours deal marathon, our customers across the country will have a delightful time shopping in the new year across a wide selection of products that they would like to buy at the best possible price points.” Top deals will be available 15 minutes earlier on the app, giving customers a better chance to bag the deal of their choice even if they are on the go. Customers can also enjoy instant discounts on Amazon.in gift cards.
Amazon.in also has the largest fulfilment and storage capacity in India, enabling it to offer premium services of morning delivery, same day delivery and Sunday delivery. The company has recently injected Rs1,237 crore into Amazon Seller, which takes its overall investment to Rs3,000 crore in just six months. This investment is over and above investments in logistics and warehouses.
The e-commerce companies are leaving no stone unturned in a effort to woo customers and increase its GMV. Each of these player is seeking a bigger slice of India’s burgeoning ecommerce market. That is set to rise to $60-70 billion by 2019 from $17 billion in 2014, according to a February report by The Boston Consulting Group and Retailers Association of India.