With television getting wider in its reach, many actors are giving equal importance to the small screen. From anchoring shows to becoming brand ambassadors of channels, superstars are making an attempt to try something new on television. Now, our action hero Akshay Kumar will be joining hands with entrepreneur Raj Kundra and the duo will be launching a new channel which will also have many other celebrities collaborating with them.
However, unlike our previous entertainment channels, this one will be the first celebrity teleshopping network in Hindi called Best Deal TV. Not just that, many popular celebrities will be launching their own product line after tying up with the channel. Speaking about the products available on Best Deal TV, Raj Kundra mentioned that most of these items will be related to fashion, lifestyle, beauty and the only durable product they will be selling are mobile phones, since they believe it falls into the category of lifestyle products. Moreover, he also assured that all of these products will be manufactured in India except mobile phones which come from China. Also further elaborating on the target audience, Raj added that the channel will be looking at the middle class and upper middle class customers who can afford the range of Rs. 2000 to Rs. 7000.
Apart from the two, Sonakshi Sinha has already decided to be a part of the channel. She will be launching her own line of products where she will be designing and involved in the other processes like packaging of the product. She is not only a brand face but is also the co-owner of the channel along with Akshay and Raj.