IT’S NOT easy to attract premium travellers but Airbnb is leaving no stone unturned to compete with luxury hotels.
IT’S NOT easy to attract premium travellers but Airbnb is leaving no stone unturned to compete with luxury hotels. The company is working on introducing a new service that will feature upscale listings on its website and app. The pilot is already underway and aims to lure wealthier travellers and attract higher-paying travellers who haven’t used Airbnb yet because they prefer the amenities guaranteed by a luxury hotel room.
The company’s inspectors will ensure that high-end properties maintain quality standards, similar to a plush hotel. The pre-vetted properties will then be opened up for booking. According to media reports, the service is set to launch by the end of 2017 in some markets. For the start-up that began as a couch-surfing service aimed at cost-conscious millennials, the new service might help in the growth of its revenues.
The news comes after Airbnb acquired Luxury Retreats in February, 2017, in a deal that was estimated to be around $300 million in cash and stock. The company is further considering several acquisitions and partnership deals to boost investor confidence and generate more revenues.
Currently valued at $31 billion, the nine year-old start-up has already reached out to some select hosts.