AirAsia, Spicejet, GoAir, others flash sales power Cleartrip bookings via mobile phones

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New Delhi | Published: March 23, 2015 6:52:22 PM

A spate of flash sales by airlines like AirAsia, Spicejet, GoAir and others have become the new dominant drivers for travellers...

AirAsia, SpiceJet, GoAir, Cleartrip Hotels flash sale, Cleartrip sale, AirAsia offer, AirAsia sale, GoAir offer, GoAir sale, Spicejet offerAirAsia, Spicejet, GoAir and others have become the new dominant drivers for travellers making impulse bookings from mobile phones. (Reuters)

A spate of flash sales by airlines like AirAsia, Spicejet, GoAir and others have become the new dominant drivers for travellers making impulse bookings from mobile phones, a Cleartrip study for bookings made on 21st and 22nd March 2015, showed.

The recent GoAir flash sale, along with a Cleartrip Hotels flash sale, recorded a huge spike in bookings on Cleartrip Mobile, selling three times the number of flights than what it usually does during the non-sale weekends.

Subramanya Sharma, Chief Marketing Officer, said, “The airline flash sale over the last weekend brought much joy to travellers. Compared to the previous non-sale weekend (14-15 March 2015), this weekend (21-22 March 2015) Cleartrip Mobile saw a 100 % growth in bookings over just Saturday and Sunday, alone. Intuitively so, mobile bookings were sure to outshine those made on desktops, simply because they were spurred by a weekend flash sale, a time when most travellers are away from work and turn to the palm of their hands, to make impulse travel bookings.”

Sharma added, “Stimulating demand for the lean season, tickets on average busy sectors on Cleartrip Mobile were on an average priced at Rs 3,200, which is over Rs 1,000 cheaper. The demand was bound to hit the roof.”

This comparison holds true even when mapped amongst both iOS and Android app users.

Over 63% tickets booked on Cleartrip Mobile on this weekend, were for travel dates of over 60-days or more.

Subramanya says, “Through most of 2015, airline flash sales have been a major trigger in stimulating the demand for advance purchase travel, either 30-days, 60-days or 90-days out, across most domestic sectors. This has been the key influencer in driving traffic growth, resulting in a growth for Cleartrip Mobile that has more than doubled in the last few months.”

The top sectors on Cleartrip Mobile that were trending during the flash sale were Mumbai-Goa, Delhi-Srinagar, Mumbai-delhi and Delhi-Mumbai (in that order).

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