After Aamir Khan’s ‘PK’ box office collections success, Rentrak ties up with Cinepolis

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Updated: March 23, 2015 8:08:20 PM

Rentrak launched its services to track movie box office revenues with the Rajkumar Hirani, Vidhu Vinod Chopra’s film ‘PK’ starring Aamir Khan.

aamir khan, aamir khan pk, aamir khan movies, pk, pk box office, pk collections, pk box office collections, rentrak, rentrak India, rentrak pk, rentrak collections, rentrak india PK, Cinepolis, Cinepolis India, Cinepolis Rentrak, showbiz, entertainment newsRentrak launched its services to track movie box office revenues with the Rajkumar Hirani, Vidhu Vinod Chopra’s film ‘PK’ starring Aamir Khan. (Image: Twitter)

Media measurement and research company Rentrak, which tracked box office collections of Aamir Khan starrer ‘PK’ movie, has announced the launch of its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues.

With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis will give Rentrak a huge boost in its efforts in India where it has launched its services to track movie box office revenues with the Rajkumar Hirani, Vidhu Vinod Chopra’s film ‘PK’ starring Aamir Khan.

“India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients,” said Ron Giambra, president of Rentrak’s worldwide movie measurement business. “We look forward to our partnership with Cinepolis and expanding as they continue to add more screens.”

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Rentrak’s Box Office Essentials® and International Box Office Essentials™ are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world.

“India is a very exciting market with tremendous passion for Cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole”, said Javier Sotomayor, Managing Director, Cinepolis India.

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