Media measurement and research company Rentrak, which tracked box office collections of Aamir Khan starrer 'PK' movie, has announced the launch of its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues. With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis will give Rentrak a huge boost in its efforts in India where it has launched its services to track movie box office revenues with the Rajkumar Hirani, Vidhu Vinod Chopra\u2019s film \u2018PK\u2019 starring Aamir Khan. \u201cIndia is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients,\u201d said Ron Giambra, president of Rentrak\u2019s worldwide movie measurement business. \u201cWe look forward to our partnership with Cinepolis and expanding as they continue to add more screens.\u201d Take the opinion poll: Rentrak's Box Office Essentials\u00ae and International Box Office Essentials\u2122 are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. \u201cIndia is a very exciting market with tremendous passion for Cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole\u201d, said Javier Sotomayor, Managing Director, Cinepolis India.