After Hours: I track nearly 1,400 metrics a day, says Sandeep Aggarwal, Droom

By: | Updated: February 16, 2016 1:37 PM

I enjoy thinking about how we can innovate in our business to make the buyer’s or seller’s experience even better. Coming up with challenging goals is a part...

Sandeep Aggarwal LLSandeep Aggarwal, founder and CEO, Droom

1. The Job
I enjoy thinking about how we can innovate in our business to make the buyer’s or seller’s experience even better. Coming up with challenging goals is a part of our job and I push the team hard, though I do celebrate milestones with them. Sitting for new product launches is also a part of my job that I enjoy.

2. The weekdays
Being in a hyper growth start-up, my days are not structured or defined. I wake up between six and eight in the morning, check emails and read newspapers for a bit. Then I make notes on what I am going to focus on for the day ahead. I am in office from 8:30 am to 10 pm. Here I do product review meetings, BD review meetings and evaluate marketing metrics. As the CEO, I have to go through and track nearly 1,400 metrics throughout the day. Strategic developments and new marketing ideas are also a key part of the day.

3. The weekend
It has been four years, but I have worked each and every Saturday, so for me the weekend is really on Sunday.  I like to invite some friends over on Saturday night or we go out somewhere. On Sunday, I have a relaxed breakfast with my family and then I spend some time with my two sons. In the evenings, I like to watch a movie with my wife and kids.

4. The toys
I cannot do without my iPhone 6 Plus, iPad mini, MacBook Air, and the Bose SoundLink Mini. These are the gadgets that I carry everywhere with me.

5. The logos
I primarily wear denims, colour T-shirts and casual shoes. My favorite jeans brands are Diesel and Lucky. For T-shirts, I like Diesel, Penguin, Hugo Boss and Cole Haan. I am also fond of colognes and my favourite brands are Aqua Geo and Burberry.

Sandeep Aggarwal is founder and CEO, Droom

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