After Hours: How Max Life Insurance’s Aalok Bhan unwinds after hectic work hours

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Published: June 14, 2019 12:15:31 AM

Being in the life insurance industry, I get to deal with real problems that customers face. This encourages me to find solutions to serve them better while feeling a sense of satisfaction, said Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance.

Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance

The Job
Being in the life insurance industry, I get to deal with real problems that customers face. This encourages me to find solutions to serve them better while feeling a sense of satisfaction. However, the marketing space is constantly changing and the need to find shortcuts to keep abreast with the industry is something I dislike.

The Weekdays
A typical morning starts with news updates and catching up on current affairs, while sipping on my cup of tea. It is imperative for marketers to have a finger on the pulse of popular conversations to drive relatable campaigns.

Work can be tiresome, which is why I make it a point to take short breaks every few hours. I enjoy strolling around the office and having conversations with my colleagues to recharge during a busy day. Smiling faces also do the trick!

The Weekend
I switch off during weekends. Most of my time is spent catching up with friends and family. My family teases me for being hooked to the idiot box. I consider myself to be a cricket aficionado — I can watch cricket of any era and any form. To refresh, I set aside a few hours of my weekend for long walks, listening to books on Audible.

The Toys
New-age television sets, as I am a TV buff. I cannot do without my daily dose of sports, news and comedy.

The Logos
I admire how far Apple has come as a brand, and will always be drawn to the simplicity of its product design. Similarly, Zodiac and Marks & Spencer apparels are favourites; they are uncomplicated and innovative on design.

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