Aditya Birla Money MyUniverse Launches Maxit @ MyUniverse

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Updated: September 21, 2015 4:29:32 PM

​ Aditya Birla Money MyUniverse, India’s No. 1 Personal Finance Platform announced the launch of its mobile app Maxit @ MyUniverse. This innovative app is now available free for download on Android and will be available very soon on the iOS.

  • Get used to getting more, maximize your card benefits with Maxit
  • Behind every spend; there is an offer of your choice, Unlock it with Maxit

Aditya Birla Money MyUniverse, India’s No. 1 Personal Finance Platform announced the launch of its mobile app Maxit @ MyUniverse. This innovative app is now available free for download on Android and will be available very soon on the iOS.

Maxit is an app that curates offers based on your location, spends & personal preferences, to give you the right offers at the right place, at exactly the right time.

Some salient features of Maxit are:

  • Get notified about the best deals in your location and save every time you spend
  • Let Maxit choose the most relevant offers for you based on your spends
  • Enjoy Maxit delights: Exclusive offers designed for you, over and above your credit card offers
  • Let Maxit help you to choose the best card for every spend and maximize benefits for you

With more than 300 credit cards and up to 800 offers on each card, there are offers everywhere, but no guide to show the right one, especially at the right place. Maxit was created to ensure that customers stop chasing offers and let their favorite offers follow them.

Sudhakar Ramasubramanian, CEO – Wealth & Online Business, Aditya Birla Financial Services Limited said, “At Aditya Birla Money MyUniverse, we are continuously innovating and investing in technology to build new propositions for simplifying money management for Indians. Spending is on rise especially with younger audience and cards & wallets are increasingly becoming preferred payment options. Maxit mobile app gives the convenience of getting Smart Savings on spends by helping customers get the most relevant offers based on the card, location, spend and preferences.We believe that Maxit will revolutionalize the spending habits of Indians and eventually help them improve their personal finances.”

Speaking about the Maxit launch, Mr. Rahul Parikh, Head – Aditya Birla Money MyUniverse said, “This is one more step in our journey to empower Indians for making better financial decisions. Maxit mobile app gives the power of choosing the right offers & cards for spending; thus helping customers maximize their savings. A recent report for FY 2014-15 by Worldline, an electronic payment services company claims that consumers spent Rs.1.9 trillion through credit cards and Rs.1.2 trillion through debit cards in India. Maxit gives customers the opportunity to get Smart Savings with every swipe.”

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About Aditya Birla Money MyUniverse

Aditya Birla Money MyUniverse is an online money management platform offered under the brand Aditya Birla Money (ABM).

MyUniverse gives a single window view into a customer’s financial world. A customer can browse and pay bills, track expenses, loans, invest in mutual funds, FDs, and more. MyUniverse enables one to understand his/her financial health and empowers to make better decisions so that he/she can plan for a better tomorrow.

The services of Aditya Birla Money MyUniverse are offered by Aditya Birla Customer Services Limited via its online platform and the MyUniverse Android and iOS mobile apps.

About Aditya Birla Money

Aditya Birla Money is a single brand offering the combined products and services of Aditya Birla Money Limited, Aditya Birla Money Mart Limited & Aditya Birla Customer Services Limited.

Aditya Birla Money Limited is a broking and distribution player, offering Equity and Derivative trading through NSE and BSE and Currency Derivative on MCX-SX. It is registered as a Depository Participant with both NSDL and CDSL and also provides commodity trading on MCX and NCDEX through its subsidiary company.

Aditya Birla Money Mart Limited is a wealth management and distribution player, offering third party products like company deposits, mutual funds, insurance, structured products, alternate investments, property services and has a premier wealth management service arm to cater to HNI customers.

The services of MyUniverse are provided through Aditya Birla Customer Services Limited.

These offerings are delivered through a strong pan India distribution network of about 1000 self – owned and franchisee branches, a robust online and offline model with a strong technology backbone to a large customer base, in excess of 4 lakhs.

About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding LIC) with an AUM of USD 20.4 billion. Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management, and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers.

The seven companies representing ABFSG are: Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd. and Aditya Birla Insurance Brokers Ltd. In FY 2013-14, ABFSG reported consolidated revenue from these businesses at Rs. 6,640 Crore (USD 1.1 billion) and earnings before tax at Rs. 745 Crore. Anchored by about 13,000 employees and trusted by over 5.5 million customers, ABFSG has a nationwide reach through 1,500 points of presence and about 130,000 agents / channel partners

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