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  1. Adidas likely to end sponsorship with doping-hit IAAF

Adidas likely to end sponsorship with doping-hit IAAF

Adidas, the German Sportswear company, has reportedly written to International Association of Athletics Federations (IAAF) that it is ending its 11-year sponsorship deal with the world athletics' embattled governing body.

By: | London | Published: January 25, 2016 11:19 PM

Adidas, the German Sportswear company, has reportedly written to International Association of Athletics Federations (IAAF) that it is ending its 11-year sponsorship deal with the world athletics’ embattled governing body.

The development to end its 23 million euros agreement signed in 2008 came in the wake of the latest doping and corruption scandal that hit the IAAF, the Guardian reported.

Earlier in November, Adidas had reportedly told the organisation that they were mulling ending its relationship with them, following the publication of first report by the World Anti-Doping Agency (WADA) Independent Commission, claiming widespread doping cases among athletes in Russia.

Russia was also suspended for an indefinite period after the WADA alleged state-sponsored doping in the sporting superpower, which involves destroying samples and intimidating laboratory staff.

Besides Adidas, IAAF’s other official Partners include – Canon, Toyota, Seiko, TDK, TBS and Mondo.

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Tags: Adidas

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