Silicon Valley based advertising and marketing technology (AMT) leader C1X (Class One Exchange) has appointed Gaurav Prabhu as director – sales, India. Based out of Mumbai, Prabhu joins C1X from Vuclip where he was heading the mobile performance business. Prior to Vuclip, he has worked with Vserv and Networkplay. He will be reporting to Sunil Punjabi, VP and Business Head, C1X South Asia. On the appointment, Sunil stated, “Gaurav’s networking skills and knowledge of the ecosystem will help C1X in the execution of the strategy and meeting of goals that we have set for ourselves in India and South Asia.”
Prabhu has been a business development executive for over 10 years and has a background in recruiting and developing ‘A Players’ to drive revenues across multiple sales organisations, adept at devising and executing effective sales strategies to optimise market opportunities. Commenting on his new role, Prabhu said, “I have a strong fascination for the start-up ecosystem. C1X’s values and approach resonate with my beliefs and thoughts on programmatic business in India. The team here is poised to define class leading standards.”
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C1X is an independent advertising and marketing technology (AMT) company which works with brands and their agencies to find difficult-to-source audiences directly and transparently from premium publishers. C1X’s platform offers an ‘audience guarantee’ approach to provide buyers and sellers participation in private marketplaces without having to rely on deal IDs. Founded in 2014, C1X has offices in New York, Dubai, Singapore, Tokyo, Mumbai and New Delhi, with development centers in San Jose, Chennai, and Bengaluru.