A growing trend in the boardroom

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Published: December 7, 2014 12:12:34 AM

As a new generation of men rises into positions of power—helping to relax standards for what constitutes executive style—beards and moustaches are becoming more common

Facial hair can look great, but it has to suit the right person.Facial hair can look great, but it has to suit the right person.

A century or so after the handlebar moustache made boardrooms look like a convention of Kaiser Wilhelm II impersonators, facial hair has found its way back to the professional setting.

As a new generation of men rises into positions of power in the workplace—helping to relax standards for what constitutes executive style—beards and even Hercule Poirot-esque waxed moustaches are becoming more common in the office.

The secret to pulling off this look, as per barbers and style consultants for businessmen, is striking the right balance of hair and common sense.

That means understanding one’s industry and taking into account one’s age, general appearance—and physical limitations.

“Facial hair can look great, but it has to suit the right person,” says Brent Pankhurst, owner of the Pankhurst salon in London’s Mayfair neighbourhood (it offers haircuts in the style of Steve McQueen for the tousled tough-guy effect and Montgomery Clift for the more classically handsome). And there’s a facial hair approach a la Michael Fassbender (stubble) or Ryan Gosling (medium length).

“A good barber takes into consideration how a guy looks when he walks through the door, what’s he interested in and then makes him look as good as he can and gives him something he can manage,” Pankhurst says.

In the booming industry of upscale men’s grooming, facial hair is like any other element of executive style. From a simple evaluation in a barber’s chair—Pankhurst’s chairs are designed by Bentley, with the same leather and cross-stitching as the company’s car seats—to a session with a consultant who dresses professionals and advises on facial hair, fingernail length, what-have-you, the aim is to find what works best for the individual in an environment where individualism may not always be celebrated.

“For example, the fisherman’s beard is a trend, but it will go out of fashion,” Pankhurst says, referring to the moppy, bunchy beards that can grow inches below the chin. “People will look back on photographs in 10 years and ask, ‘What the hell was I thinking?’” he says. “Anything longer than a medium-length beard is a no-no for the boardroom.”

Of course, the workplace and the company’s style help determine what’s acceptable. For Joseph Rosenfeld, a personal brand and style strategist in San Jose, California, the hipster look of the Silicon Valley executive, combined with the nerd factor, has changed the approach to facial hair in the last decade or so, as the goatee went from an innovation to a trend to almost a cliche.

“When you’re dealing with a base of engineers who create all the different products and solutions in this area, it’s pretty acceptable for guys to wear facial hair in all different configurations,” 45-year-old Rosenfeld said in a phone interview. “But you have to be very careful because of the messages that could be conveyed by a beard that looks incomplete or not fully grown. It can be incongruous with a guy who gets the job done.”
Rosenfeld also sees facial hair as more than just a fashion statement or even something beyond an expression of masculinity or sexuality—especially in the workplace. It can help some workers feel more comfortable.

“Facial hair might give someone a cover if he’s more introverted, or he can grow a beard to put on a better face if, for example, he has pockmarks,” he says. “It’s no different than a woman putting on makeup.”

But especially in the start-up and tech world, many people have become executives at a young age—and with it attendant wealth and self-importance, Rosenfeld says.

“There’s a bit of ego at that level that they want to do what they want to do,” Rosenfeld says, citing Mark Zuckerberg’s fondness for wearing hoodies to Facebook’s board meetings and corporate events.

A prototype of the tech wunderkind is Lawrence J Ellison, who founded the software company Oracle in 1977 and now, at the age of 70 years, is one of the world’s richest people. He has long sported some sort of beard-moustache combination.

“Larry Ellison of Oracle has facial hair, but it can look a little rough, like sandpaper on him, and he could be perceived as being abrasive to some,” Rosenfeld says. “I’m concerned about that kind of thing when I work with my clients.”

Ellison, through a spokeswoman, declined to comment.

As with any business, discovering what works best for the client involves a continuous quest. At the Ottoman Crew in the Bloomsbury neighbourhood of London, the 18-year-old owner, Hasan Yaman, manages a group of young barbers. Many display their own styles of facial hair in a sort of self-experimentation, as they cater to ever-changing customer whims.

“About six or seven years ago, most young guys wanted a slim jawline cut and, over the lips, something more detailed and more sharp,” Yaman says. “Now, they’re going for a more natural look.” But, he cautions, “when it’s too natural, it’s a bit scruffy and out of hand.”

His old-style Turkish barbershop, complete with lavish gold-trimmed mirrors and sparkling chandeliers above rust-coloured leather chairs, is at once cozy and spiffy. The barbers wear red-trimmed vests and serve Turkish tea. Yaman says it’s all part of the mood for the repeat customer, many of whom come in every couple of weeks for a tune-up, especially executives who want to maintain a consistent and clean look.

“With hair, you can really fix it up, but a beard is more stubborn, so it takes a bit of time and effort. When you comb it down, you still get bits sticking out,” he says. “Mustaches are becoming more trendy now, and I’m even seeing guys curling them up.”

The amount of care and use of ‘product’ previously restricted to hair grooming is now often devoted to facial preening, Yaman says. “They’re twisting their moustaches and rubbing their beards instead of running their hands through their hair.”

Too fussy, though, is too much, as per Pankhurst, the Mayfair barber. “The most important thing is not to have hard, clean lines,” he says. “You should always leave it as natural as possible.”

That is the aim of one of the Pankhurst patrons, Daniel Millar. Millar, who is 37 years old, owns a Dubai-based commodities trading firm, Ferrocadia, but has his barbering done back in his native London whenever possible.

“In Dubai, with the locals you see a lot of beard-staches and lots of laser hair removal so that they have these perfect lines on their beards,” Millar says. “I always just leave a bit of stubble. I don’t like the long-bearded look. I don’t think that fits with board meetings.”

Another Pankhurst regular is 48-year-old Clive Darby, a fashion and luxury consultant, who owns CD Consultancy in London.

“I dip in and out of going heavy on the beard, and I think the perception of facial hair today has changed so dramatically,” Darby said during a recent interview over drinks in the guyishly swanky Map Room at Claridge’s Hotel. “Men have all those metrosexual things and, just like for the ladies, these become security blankets. You like to put them on and you like to feel good and smell good. Men actually sit around a table and say, ‘By the way, your hair is looking great’ or ‘I really like your beard’,” he said.

“That would have never happened in my father’s era,” Darby added.

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