Compared with last year's 20 lakh visitors to GOSF over 4 days, growth was 7 times, beating Google's own expectations.
Google’s Great Online Shopping Festival (GOSF) saw more than 80 lakh visits to the site during the three-day event, which ended on Friday night. including the promotion period, there were over 1.4 crore visits — the site was open 14 days prior to the festival. The Rs 299 corner, where products were sold forRs 299 each, accounted for 40% of all GOSF hits, Google said.
Compared with last year’s 20 lakh visitors over four days, growth was seven times, beating Google’s own expectations. The company added that it saw good traction in high-value segments like houses (500 plus units), bikes (100 plus units) and cars (50 plus units).
Praveen Sinha, co-founder and managing director of online apparel firm Jabong.com, told FE: “Even with many festivals and discounts happening round the year, GOSF is relevant and we have seen six to eight times the regular traffic during this period. Any additional sales and one more festival is always welcome. We will continue to be part of such festivals.” He added that GOSF had driven traffic and sales in no-discount sections as well.
“People from 220 cities in India participated in the festival. We saw huge consumer involvement and participation from smaller cities like Ranchi, Guntur, Hubli, Bareilly and Firozpur. A lot of first- time buyers shopped in the Rs 299 corner and some of smaller partners reported growth of 5-7 times their daily conversions,” Google said in an e-mailed statement to FE.
GOSF 2014 saw more than 450 partners participate and most merchants saw traffic and sales go up 3-5 times. Google added that a sizeable number of visitors were shopping online for the first time, enlarging the e-commerce shopper base. The company’s ‘#72HoursofCrazy’ campaign was trending on Twitter during the three shopping days as well as during the promotional period.
“Partners were well prepared this time to handle the surge in demand. While the whole industry got 3-5 times the orders, deliveries were very smoothly handled and were delivered next day in some instances,” Google said.
The company launched its Chromecast streaming device and Nexus 6 during the event. Electronics and apparels saw the highest engagement and sales, the company said.
“Participation in GOSF helps us create the right connect with the online shopping audience,” said Himanshu Chakrawarti, CEO, The MobileStore, an offline mobile handset retail chain.