The ‘six degrees of separation’ theory says that each person in the world is connected with another human being through six or even fewer steps or connections. Taking off from this premise, e-commerce start-up 6Degree launched a platform where fashion designers, bloggers, brands, models and photographers—each a vital part of the fashion industry—could reach out to each other and professionally benefit from the new connections, thus ensuring a 360-degree brand management service to the fashion talent network. Today, it brings together more than 300 fashion designers who use the 6Degree STUDIO platform for managing their fashion brands and retailers, allowing shoppers to use a single shopping basket, instead of clicking out to each individual retailer’s websites.
“6Degree is the only platform that provides a single window access for fashion professionals to meet their end-to-end brand management solution needs. We have partnered with over 500 service providers to ensure that customers have a variety of options to choose from that unifies the fashion industry professionals under its flagship product—STUDIO,” said Nikhil Hegde, co-founder and CEO, 6Degree. Further the STUDIO marketplace also provides business opportunities for the remainder of the fashion ecosystem (such as models, stylists, photographers, editorial providers and so on) to be able schedule, manage and get new service opportunities.
In a little more than three years since its launch, 6Degree has worked with more than 20 fashion weeks including the recently conducted Lakme Fashion Week, Mysore Fashion Week, India Runway Week and India Fashion Week London. The start-up has clocked a revenue of Rs 3.1crore and aims to touch Rs 5 crore before the close of the current financial year. 6Degree aims to grow its revenue by 20x over the next three years and grow customer reach to serve about 5000 designers by 2020. The start-up has given a platform to budding fashion entrepreneurs. For example, Sanjukta Dutta from
Guwahati is now a national level designer who has showcased multiple times at Lakme Fashion Week through the 6Degree platform; similarly, Abha Choudhary from Nagpur is now an international level designer who has showcased at Lakme Fashion Week, London and Cannes, through the 6Degree platform.
“The focus has been to reach out to youngsters who want to build their brand but do not have the right access. Most recently, 6Degree has planned to cater to tier 2 and tier 3 cities of India through the 100 City initiative of 6Degree called ‘The Fashion Project’,” Hegde added. The 100 City Fashion Project which aims to serve emerging fashion professionals from tier 2 and tier 3 cities was rolled out in July 2017. 6Degree has raised $400,000 from the Indian Angel Network and TAN Advisors (The Angel Network) in a pre-Series A round of funding. The start-up will use the capital to expand its team, upgrade its technology and widen its reach. It plans to commence international operations for STUDIO in the first half of 2019.