Why Baba Ramdev sells goods and not deals only in yoga? This question has baffled many of his followers as well as detractors for long. Meanwhile, his business has grown exponentially in the last few years. So, what is his secret of his success? When Ramdev was asked for his response on people’s question that despite being a Yoga guru, he indulges in materialism and sells goods/products, he gave an amusing, yet very in-depth, reply. “I sell goods, not the country,” he told India TV in ‘Aap Ki Adalat’ programme. The Hindi news channel is airing a promo of the programme which will be aired on Saturday.
Ramdev’s Patanjali reported a record turnover of Rs 10,000 crore in the last financial year. His FMCG venture, Patanjali has increasingly expanded its market presence by positioning its products with a blend of Ayurveda and is often seen as a threat to MNC and domestic FMCG giants.
In July this year, the Yoga guru launched his security firm Parakram Suraksha Private Ltd. Sources had then told Hindustan Times that Ramdev is looking beyond his FMCG and Ayurveda empire. Ramdev had then said in a statement, “Our aim is to prepare individuals for self and country’s security and for this we have formed Parakram (security agency).”
Reports say the Yoga guru has hired retired army and police officials to train young recruits and plans to make a mark with this venture by the end of this year itself.
According to a study by Federation of Indian Chambers of Commerce and Industry (FICCI), the private security business is taking off with a growth rate of 40 per cent. About 5 million guards work at shopping malls, security corporate offices and guarding individuals. Ramdev has also announced to expand to higher education and dairy businesses too.