Flemish Minister for Tourism, Ben Weyts, together with VISITFLANDERS and the tourism industry, has launched the #shareoursmilecampaign, at Brussels Airport. The #shareoursmilecampaign is aimed at welcoming international tourists to the destination.
With the campaign, the tourism industry wants to emphasise the hospitality of the destination and its residents. This way, the tourism industry aims to show the world that it is still pleasant and and enjoyable there. Together they will then share positive tourist experiences with the world via social media. The aim of the #shareoursmile campaign is for the international tourist to experience hospitality throughout their entire stay: from arrival at the airport, to their experience on the train, in the taxi, in the hotel, in the restaurant and café, in the museums, with the guide, etc; until they travel home again.
In partnership with Brussels Airport, VISITFLANDERS has installed five major contact points in the airport around the campaign theme. In addition, a number of actions will welcome arriving passengers with a ‘#shareoursmilesurprise package’ and a musical performance.
“Brussels Airport is for many tourists and business travellers the first contact point with our country. It’s the signboard of our country and we think it’s important that passengers enjoy a pleasant stay at the airport, with a qualitative infrastructure, a friendly smile and our worldwide known hospitality. That’s the core of our strategy. For that reason, we gladly support the campaign,” said Arnaud Feist, CEO, Brussels Airport Company.
VISITFLANDERS will also send out promotional teams during summer to present the campaign to the tourist operators and international tourists. Short viral videos will show the #shareoursmile initiatives.
“For VISITFLANDERS this campaign is also an absolute first. Usually, we exclusively set up campaigns abroad. That is quite logical of course if you know that getting foreign tourists to come to Flanders and Brussels is our core activity. This campaign, on the other hand, is launched at home, but is clearly aimed at the international tourist,” commented Peter De Wilde, CEO, VISITFLANDERS.
The #shareoursmile campaign is part of the global recovery strategy that wants to give a boost to the tourism industry in Belgium.